Influenced or be the Influencer Online? This is what i have learned during the Digital Influencers Marketing Summit last November 24, 2012 in Cebu City.
The summit talks about how social media and blogging can made an impact in generating brand awareness, influence people’s decision, set a trend, and most importantly building trust and relationship as an influencer.
Real stories from these successful people where revealed in “The Influencer Transformation”, it was indeed very inspiring how traditional entrepreneurs and marketing professionals became an online influencer, and this made me inspired to start also my own transformation.
What does it take to be a Digital Influencer?
Influencers are individuals who have the power to affect decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. (businessdictionary.com)
As a Digital Influencer, you must have a weapon to execute the power. You can use online resources such as social media, blogs, and other social networking tools to connect to your target audience. Develop a strategy to create a campaign, benchmark, and of course you need to follow other influencers, learn to connect with them.
Yes, i am following a lot of Digital Influencers and learned a lot from them. That is why i took this opportunity to attend the summit to met these Influencers in person. I never expected that something good will happen. Read my previous post for details.
I got a chance to met Miss Janette Toral of DigitalFilipino.com, she is kind and willing to help out the newbies, i admire her for being smart and straight forward in moderating the event. I got a chance to met in person also my facebook friend, Ben Francia of benfrancia.com, Khoa Bui of SecretsEntrepreneur.com, Tof Salcedo, Alan Choachuy of the Biggest Loser are among others who share their experiences and success on becoming an influencer.
To all the speakers, it was very inspiring, it’s a job well done! I do hope that this will be my stepping stone to become a successful digital influencer also.